Some business owners mistakenly think of website graphic design the same way they think of a picture on their office wall. It’s nice to have, but they could also live without it. In fact, the opposite is true.
According to research, the average internet user views a website home page home page for about 15 seconds before deciding whether to stay on it, or click back to the the search engine results page. That means you’ve got 15 seconds (or less!) to relay an impression and information about your business. The fastest way to to do that is through great graphic design.
A website that lacks good graphic design runs the risk of losing customer interest before a conversion is made. Consequently, your website is losing potential customers. Great graphic design isn’t something that is just “nice to have”, it’s an investment every business needs.
Every Small Business Needs It, but Few Have It
We are not talking about cash flow, clients or even your product or services to sell. Those necessities are obvious. We are talking about the one that so many business owners overlook. It is the need to hire an expert graphic designer.
In a highly competitive marketplace, hiring an expert graphic designer means the difference between your product or service standing out or getting “lost in the sauce” of your business rivals. Now, more than ever, hiring an expert to create your marketing and communication materials is one of the most vital ingredients in the success of your small business.
Hiring the right graphic designer — a true expert — is a bit more involved than just randomly choosing someone from the Yellow Pages or hiring your third cousin because he is creative and owns a new computer. If you are not careful, you may find yourself hiring the wrong person for the wrong reasons, which may cause more harm than good to your business.
In today’s market, your website is often the first impression you get to make on prospective clients. Let our professionals help you build an image that makes potential clients want to know more about how your business can serve them.
Understand that Graphic Design is an Investment, Not an Expense
This investment will pay huge dividends for the image of your business and in determining its future success. You need to be willing to invest in hiring a qualified, experienced professional, rather than hiring the cheapest person you can find. The old adage that… you get what you pay for…is genuinely true.
Naturally, your budget is an important issue in choosing a designer. Contact our team today and let’s get you the biggest bang for your buck with great graphic design by Ohio Web Technologies.