Graphic Design is an Investment, Not an Expense
Some business owners mistakenly think of website graphic design the same way they think of a picture on their office wall. It’s nice to have, but they could also live without it. In fact, the opposite is true.
According to research, the average internet user views a website home page home page for about 15 seconds before deciding whether to stay on it, or click back to the the search engine results page. That means you’ve got 15 seconds (or less!) to relay an impression and information about your business. The fastest way to to do that is through great graphic design.
A website that lacks good graphic design runs the risk of losing customer interest before a conversion is made. Consequently, your website is losing potential customers. Great graphic design isn’t something that is just “nice to have”, it’s an investment every business needs.