Columbus SEO Expert Services, Your First Choice

Trying to decide if you need our local Columbus SEO expert services?  Not only do most businesses need it, it’s tough to survive without it.  Singularly it has the potential to drive more visitors to your website than any other other tool.

We all see it and do it every day.  We need information about something like “nearest coffee shop”, “local dentist”, or “charity that picks up”.  Without hesitation we pull out our smartphone or laptop, type it in, and “BOOM”, options pop up.  Next we read through some of the choices, then we make our selection and move forward with that business. Interestingly, the options are all nearby!

How do we get so much local information so quickly?  Because search engines see our location, and they feed us local answers from the local webpages that have the best Search Engine Optimization (SEO). Consequently, those pages with “not so good” SEO are still listed, but further down.  However, the reality is most searchers never look past the first five choices, and far fewer ever look at the second page of choices. Above all else you need to keep you business on the first page! The way to do that is with our local Columbus expert SEO services.

What is the difference between Local SEO and Traditional SEO?

For most business owners, there’s confusion about the difference between national (aka “traditional) SEO and local SEO. It’s tough enough to understand the technical aspects of search engine optimization. Then the internet guru’s add another layer of complexity of national versus local strategies!

Perhaps we can break it down a bit . . .

A website with good local SEO has several components. First, you need well-written, relevant content with a local focus. Second, you need to “check all the boxes” with Google, Bing and Yahoo and get your business information properly registered. Finally, you need to be sure your website has all the elements of traditional SEO. This includes good link usage, structured data, and organic review signals as well as good social signals from other websites.

Over our past 18 years we have built hundreds of websites using these strategies. We are familiar with the “bells and whistles” needed in your website design to help get you to the top of the rankings on the search engine result pages.

What is the difference between Local SEO and Traditional SEO?

For most business owners, there’s confusion about the difference between national (aka “traditional) SEO and local SEO. It’s tough enough to understand the technical aspects of search engine optimization. Then the internet guru’s add another layer of complexity of national versus local strategies!

Perhaps we can break it down a bit . . .

• Local SEO works to drive website traffic for a specific location. It is SERVICE and LOCATION specific. For example: Dog Groomer in Columbus, Ohio
• National SEO works to drive website traffic at a national level. It focuses more on BRAND, not location or service. For example: Best cookware.

A website with good local SEO has several components. First, you need well-written, relevant content with a local focus. Second, you need to “check all the boxes” with Google, Bing and Yahoo and get your business information properly registered. Finally, you need to be sure your website has all the elements of traditional SEO. This includes good link usage, structured data, and organic review signals as well as good social signals from other websites.

Over our past 18 years we have built hundreds of websites using these strategies. We are familiar with the “bells and whistles” needed in your website design to help get you to the top of the rankings on the search engine result pages.

You can be a Contender with Great Local SEO

Here’s a perfect example, let’s pretend you are a pizza restaurant somewhere on North High Street . . .

It’s that most muscular time of year and the Arnold Sports Festival is in town.  According to organizers, over 20,000 people attend every year. That’s a lot of pumped up hungry people! Columbus easily has over 40 restaurants with pizza who are all competing for that business and almost all of them have websites.

Most of those sinewy searchers are going to pull out their smart phone, Google “pizza” or “good pasta”, and see what pops up. They have a need and they want a quick solution.  And as noted above, almost everyone chooses one of the first five websites that pop up.

If you have good, localized SEO on your website you can be a contender.  Google, Bing and Yahoo decide the order of website ranking based on your proximity to the searcher AND how good your SEO practices are on your website.  Additionally, when you have an opportunity like the Arnold Sports Festival, you can target that specific audience with certain keywords built into your SEO strategy.  Things like “Vegetarian Options” (who knew Arnold was a vegetarian?) or pasta options that use keywords like “Carbing Up” and so on.

No matter what category your business falls into, you want to put your name at the top of the local Columbus choices. Indeed this is why you want the local Columbus SEO expert services provided by Ohio Web Technologies.  We are an award-winning digital creative agency with a focus on modern, forward thinking websites and eCommerce solutions. Since we began in 2002, our Columbus website designers have focused their attention on building cost effective websites, with high SEO ranking, fast load times, and eye-catching design.

The Columbus SEO Company with Ohio Pride

Ohio Web Technologies has provided web design and SEO services to Ohio and across the country since 2002.  Columbus is the heart of Ohio.  Home to our state capital, THE Ohio State , the Columbus Zoo, and gems like the German Village and Brewery District. We are proud to be a part of the Columbus business area.  Moreover, even prouder to have successfully partnered with Columbus businesses over the past 18 years.

Whether you are looking to improve you SEO standings by updating your current site, building a new site, or conducting a technical audit, our Columbus SEO companies services are available for all your needs.

Talk with our team.  Let’s work together, evaluate your situation, and discuss your best options.  We look forward to hearing from you.

Ohio Web Technologies is rated 5/5 based on 35 client reviews across Google, Facebook, & UpCity.com

Earning—and keeping—your respect is our how Ohiowebtech defines success. There are no broken promises here. Discover how good SEO on your website can help grow your business. Contact your trusted Columbus SEO experts today.

Ohio Web Technologies offers wide range of specialized web services in the Columbus area. Here are a few: