For many businesses, Local Search Engine Optimization (Local SEO) is the most important tool in their marketing toolbox. It is designed to give a leg up to local businesses that thrive on traffic from nearby neighborhoods or cities.
You may not know it by name, but Local SEO is a tool that influences each of us every day. Whenever you search something on your phone or laptop, typically the options that pop up are those that are geographically nearest to you AND whose websites have the best SEO. To get your business on top of those local pop-up lists, you need to do far more than simply put your address on your website.