THE TIME IS NOW.
In a continuous effort to provide a more solid online customer experience and to make the world’s information “universally accessible and useful,” Google has updated its mobile search algorithm to increase the popularity of mobile-responsive sites, and to rank less responsive sites further down the viewer’s list. The time is now for businesses to embrace the mobile friendly movement to increase their online exposure, boost e sales, and ….let’s face it….pretty much prevent e commerce extinction.
TODAY’S CUSTOMERS ARE ON THE GO.
E-commerce expands beyond the home. The mounting use of mobile phones (approximately 75% of Americans) allows consumers to make purchases online just about anywhere. Coffee shops. Sporting events. Subway trains. Waiting rooms. Vacation spots. Savvy businesses use mobile friendly sites to increase customer access to products and services 24/7. They know that all-inclusive Web accessibility (mobile phone, tablet, desktop) is critical to attract and maintain returning customers. Responsive Design should be at the heart of any successful business website.
YOUR WEBSITE SHOULD WORK FOR YOU. NOT AGAINST YOU.
Ohio Web Technologies has been at the forefront of Responsive Design, and anticipated early on that Google would set the bar in determining which sites would or would not be favored highly based on their mobile-friendliness. Although this new dynamic will work against businesses who are unaware of the consequences, or who don’t know how to fix the problem, the benefits are immeasurable for businesses that understand the importance of this evolution, and choose to act quickly by employing a reputable web design team to achieve full mobile-accessibility for their customers.
IS YOUR WEBSITE MOBILE FRIENDLY?
You may have noticed your non-mobile friendly site no longer ranks as high as it used to after April 21, 2015. You have put a lot of time, knowledge, money, and possibly muscle into building your business/organization. That’s something to be proud of. As you continue to nurture your business, it’s important to make choices that ensure your company continues to serve your consumers’ needs and addresses technological trends. Having a site that is mobile responsive not only increases your search ranking, it also helps customers journey through your site comfortably and productively. It’s what keeps customers coming back again and again. Enter your url into Google’s Mobile Friendly Test tool to see if Googlebot gives you a pass/fail rating. Contact Ohio Web Technologies if your ranking needs improvement.
OWT CAN HELP CUSTOMERS FIND YOU AGAIN
Excellent website design attracts visitors. But it is the ability to make a website mobile-friendly that transforms visitors into satisfied customers. That is where OWT comes in. Not only can OWT create an exquisite website from the ground up and support all your e marketing needs, we can also modify your current site so that it is mobile-compatible, yet still maintains the vision of how your site was meant to be seen.